I am an experienced designer with 9 years history of working in the High Street Retail Industry. 

 

I have a strong knowledge of working across multi-product areas and categories, from trend led Young Fashion, to Occasionwear. I have experience working across Womenswear (including activewear and swimwear) and Kidswear.

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As a multi product designer I am confident in taking the creative lead in the design process: including trend analysis, building mood and concept, communication of design packs and range building trend led and commercial ranges.

 

Whilst also having a strong understanding of trend led yet commercial fashion, from starting out in the industry at Mulberry I learnt about working with and sourcing luxury fabrics. Whilst in my time at Karen Millen, I became skilled in embroidery and embellishment design. This combination of skills has provided me with a broad understanding of the industry. 

 

From my varied background I understand the importance of brand identity and aesthetic. Always keeping a focus on original design with the customer at the core.

Skilled in building design concepts & mood, trend analysis, CAD design, hand sketching and embroidery and embellishment design. Fully competent on Adobe Photoshop, Illustrator and InDesign.

Graduated with a First Class BA (Hons) in Fashion Design from Ravensbourne.

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Freelance work includes: